Investor group announces intent to bring women’s professional soccer to Denver
Professional women’s soccer could be coming to Denver.
For Denver FC, a group of investors and community leaders, on Tuesday announced its plan to bring a new soccer franchise to the Mile High City.
The group is being led by former U.S. Women’s National Team player Jordan Angeli, who is currently an on-air talent for the Colorado Rapids. She’s joined by Ben Hubbard, the CEO of Denver-based insurance company Parsyl, and Tom Dunmore, a sports executive with experience in soccer, motor sports and cricket.
For Denver FC said it plans to submit an expansion bid in either the National Women’s Soccer League (NWSL) or the new Women’s Super League. The group said its goal is to begin playing Division One pro soccer in Denver by 2026.
For now, the group is conducting market research and feasibility studies, trying to secure a stadium and training facility, and working to add to its roster of investors. Joining the NWSL would not come cheap. The most recent expansion franchises in Boston and San Francisco paid expansion fees reported to be in the $50 million range to join the league.
“This is an idea whose time has come,” Hubbard said in a news release announcing the group’s intention. “This is about soccer, but so much more. We’re excited to engage fans, families, civic leaders and investors in laying the foundation for a community asset that will be a powerful force for good in Denver and beyond.”
Colorado has been a hotbed for producing top-tier women’s soccer talent in recent years, including USWNT co-captain Lindsay Horan and World Cup teammate and reigning NWSL MVP Sophia Smith. Mal Swanson (formerly Mal Pugh), who became the youngest American to score a goal at the Olympic Games, also grew up in the Denver area.
Still, Denver is one of the few major U.S. cities without a women’s pro sports franchise, the group said.
“I’m amped, I want to get a women’s professional team to Denver, Colorado,” Horan said in a video posted on For Denver FC’s Twitter account. “Growing up, obviously it would’ve been a really cool thing for me as a young player to watch a professional women’s team in our great state of Colorado, but we didn’t get the opportunity.”
For Denver FC said its name is a placeholder aimed at capturing the spirit of building a club for the community — with FC meaning “For Colorado.”
“Once the team joins a league, community input will help guide the team’s eventual name and identity for all soccer fans in the Mile High City,” the group said in a news release.
For Denver FC plans to host Women’s World Cup viewing parties to rally support, beginning July 21 with the USWNT’s match against Vietnam, at No. 38, at 3560 Chestnut Place, Denver. The event is free and open to the public. RSVPs are being taken at the group’s website, fordenverfc.com.
Fans at No. 38 could be watching one of their future players take the field for the USWNT in that match, Horan suggested on Tuesday.
“I would also love to be playing on a Colorado professional team, obviously in front of my family, my friends, my fans there in Colorado,” Horan said in her video post. “So, let’s bring a women’s professional team to the Mile High City.”
By the numbers: National Women’s Soccer League
12 — NWSL cities (Cary, N.C.; Portland, Ore.; New York, Seattle, Washington, D.C.; San Diego, Louisville, Ky.; Orlando, Fla.; Houston, Los Angeles, Chicago; and Kansas City, Mo.)
$100 million — Valuation of Angel City FC, the most valuable franchise, according to Just Women’s Sports.
$1.1 million — Over four years, the contract for Trinity Rodman, reportedly the highest-paid player.
2013 — When the league began play with eight teams as the successor to Women’s Professional Soccer.
10 goals — This season for Portland Thorns star and Colorado native Sophia Smith, a league high.
26 points — For North Carolina Courage, the first-place team in the NWSL standings.
$154 — Season-ticket price for the Kansas City Current, or $11 per match.
60 — NWSL players in the World Cup.
16 — Of 32 World Cup teams feature NWSL players.
3 — Expansion teams expected to join NWSL in the next three years: Utah (2024), San Francisco (2024) and Boston (probably in 2026).
$50 million — Reported expansion fee for San Francisco and Boston.
32,000 — NWSL single-game attendance record set by San Diego Wave last season against Angel City FC.
915,000 — TV viewership for the NWSL championship game last season, up 71% from the previous season.